Infographics often broadly educate viewers on a topic so they can learn more about it or come to their own conclusion on the topic. While the infographic will usually offer several pieces of quantifiable and statistical data, it doesn’t always carry the viewer through to a single conclusion. These are often accompanied by short blurbs, quotes, or other pieces of text that elaborate on the topic.
That includes data-heavy topics, as well as subjective ones, such as the best beach vacations or most effective cleaning methods.Īn infographic can contain one or more data visualizations. It tells a more comprehensive story than a single data visualization. What Is an Infographic?Īn infographic is a visual representation of a large collection of information. This makes the information more accessible to audiences and makes the communication more effective. They take a certain set of numbers and translate them into an image. They’re often generated automatically in the form of charts, plots, and graphs using the appropriate computer program.
They make what might otherwise be a complicated collection of numbers into something that’s easily understood at a glance.ĭata visualizations are fairly simple, as they focus on a single set of statistics or answer one question with the compiled information. Data visualizations typically focus on a small and specific data set. It presents objective, quantifiable information. What Is a Data Visualization?Ī data visualization is a representation of a specific set of numerical data. It’s important to understand the differences between each option, so you can choose the best approach for your information. Though related, infographics and data visualizations are not one and the same. If you’re feeling a bit flummoxed, you’re not alone. But that can lead to a lot of confusion and debate over which is which, and what graphic businesses should use for their marketing. Data visualizations and infographics are very similar.
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